Students in CELect course make impact on local startups

St. Louis is becoming widely recognized as a successful hub for startup businesses, with a wide range of groups and services that provide a support network for budding entrepreneurs.

Washington University in St. Louis students are getting a firsthand look at one of those resources this semester as they help formulate pricing strategies, marketing plans and competitive analysis for businesses working at T-REX, a tech incubator that offers startup companies affordable office space at 611 Olive in downtown St. Louis.

The CELect (Center for Experiential Learning entrepreneur consulting team) course is open to undergraduate and graduate students in the university’s business, engineering and law schools.

Clifford Holekamp, senior lecturer in entrepreneurship at Olin Business School, teaches the course at the school’s office/classroom space at T-REX. This is the second year it has been offered through the school’s Center for Experiential Learning, led by Ron King, PhD, the Myron Northrop Professor of Accounting.

“Students retain more knowledge when they have the opportunity to apply the concepts they are learning,” Holekamp said about the course format. “Our driving principle in the CELect course is impact. We want to impact the depth of our students’ learning, while at the same time helping our students make a positive impact on the trajectory of these startup businesses.”

Read more in the WUSTL Newsroom.